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'Prom Night' Slashes Box Office
15 April 2008 (StudioBriefing)
After a series of horrible performances at the box office by horror flicks, Sony's Prom Night graduated with honors over the weekend as it took in $20.8 million, far more than the studio said that it expected -- and about what it cost to produce. It beat the Keanu Reeves cop drama Street Kings, which opened with $12.5 million, by a wide margin. Overall, the box office grossed $95 million down from $118 million for the comparable weekend a year ago -- a drop of 19.6 percent. Through the first 15 weeks of the year, ticket sales are off 3.5 percent and attendance, 6.6 percent from last year.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Prom Night, Sony, $20,804,941, (New); 2. Street Kings, Fox Searchlight, $12,469,631, (New); 3. 21, Sony/Col, $10,470,173, 3 Wks. ($61,738,420); 4. Nim's Island, 20th Century Fox, $9,111,667, 2 Wks. ($25,391,566); 5. Leatherheads, Universal, $6,276,665, 2 Wks. ($21,976,580); 6. Horton Hears a Who!, 20th Century Fox, $5,920,566, 4 Wks. ($139,548,920); 7. Smart People, Miramax, $4,092,465, (New); 8. The Ruins, Paramount, $3,385,395, 2 Wks. ($13,548,871); 9. Superhero Movie, MGM, $3,216,247, 3 Wks. ($21,304,164); 10. Drillbit Taylor, Paramount, $2,044,988, 4 Wks. ($28,436,029).

Theaters Celebrate 'Prom Night'
14 April 2008 (StudioBriefing)
After months of frightful box-office performances by horror flicks, Sony/Screen Gems's Prom Night debuted with $22.7 million over the weekend at the high end of analysts' predictions. It was the best debut for a horror film this year. In second place was Fox Searchlight's R-rated Street Kings, starring Keanu Reeves and Forest Whitaker, which brought in an estimated $12 million. In its third week, 21 was still showing a strong hand as it took in $11 million. Everything else on the theater marquees looked weak, however, as the box office wound up with less revenue than it did a year ago for the fourth straight weekend. The top 12 films earned $82.6 million, more than 19 percent below what it took in during the comparable weekend last year. The fourth-ranked film, Fox's Nim's Island, brought in $9 million, while the George Clooney comedy Leatherheads rounded out the top five with $6.2 million. The only other film to open wide this weekend, Miramax's Smart People, wound up with $4.2 million, to place seventh.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Prom Night, $22.7 million; 2. Street Kings, $12 million; 3. 21, $11 million; 4. Nim's Island, $9 million; 5. Leatherheads, $6.2 million; 6. Horton Hears a Who!, $6 million; 7. Smart People, $4.2 million; 8. The Ruins, $3.3 million; 9. Superhero Movie, $3.1 million; 10. Drillbit Taylor, $2.1 million.

'Leatherheads' Loses More Yardage
8 April 2008 (StudioBriefing)
As expected, Universal's George Clooney starrer Leatherheads was thrown for a bigger loss than studio executives had predicted. The period football comedy, which many analysts had suggested would be a sure winner at the box office over the weekend, came in a disappointing third with only $12.7 million. Analysts had forecast a $15-20-million take for the film. Second place went to the Jodie Foster family film Nim's Island from 20th Century Fox, which opened with $13.2 million. Holding on to the top spot was Sony's gambling flick 21, which raked in $15.3 million. Although comparisons with last year's box office was difficult because it fell on the Easter holiday then, analysts said that the overall gross was down significantly from the comparable weekend in recent years.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. 21, Sony/Columbia, $15,337,418, 2 Wks. ($46,77,0,173); 2. Nim's Island, 20th Century Fox, $13,210,579, (New); 3. Leatherheads, Universal, $12,682,595, (New); 4. Horton Hears A Who!, 20th Century Fox, $9,115,987, 3 Wks. ($131,076,768); 5. The Ruins, Paramount, $8,003,421, (New); 6. Superhero Movie, MGM, $5,417,920, 2 Wks. ($16,899,661); 7. Meet The Browns, Lionsgate, $3,418,255, 3 Wks. ($37,662,502); 8. Drillbit Taylor, Paramount, $3,405,937, 3 Wks. ($25,490,483); 9. Shutter, 20th Century Fox, $2,830,336, 3 Wks. ($23,138,277); 10. 10,000 B.C., Warner Bros., $2,797,409, 5 Wks. ($89,649,915).

Clooney Clobbered
7 April 2008 (StudioBriefing)
George Clooney may have wanted to seek treatment in the E.R. over the weekend as he suffered a nasty beating at the box office. Although Leatherheads, the film he directed and starred in, had been expected to earn $15-20 million and thereby win the box office contest, it instead wound up with just 13.5 million and had to settle for second place, according to studio estimates, with some analysts predicting it will actually come in third when Sunday receipts are finally tallied. Sony/Columbia's 21, which surprisingly came in at No. 1 last week, surprisingly came in at No. 1 for the second week in a row with ticket sales of $15.1 million. The Jodie Foster family film Nim's Island from 20th Century Fox came in third with $13.3 million. A third newcomer, the fright film The Ruins placed fifth with $7.8 million. In limited release, Martin Scorsese's documentary concert film Shine a Light, featuring a performance by The Rolling Stones, opened solidly with $1.5 million from 276 theaters, 93 of them giant IMAX venues. Overall, the box office fell 23 percent compared to the same weekend a year ago. Some analysts blamed television's coverage of the NCAA basketball championships, which in particular may have drawn audiences away from the sports-themed Leatherheads.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. 21, $15.1 million; 2. Leatherheads, $13.5 million; 3. Nim's Island, $13.3 million; 4. Horton Hears a Who!, $9.1 million; 5. The Ruins, $7.8 million; 6. Superhero Movie, $5.4 million; 7. Meet the Browns, $3.51 million; 8. Drillbit Taylor, $3.5 million; 9. Shutter, $2.9 million; 10. 10, 000 B.C., $2.8 million.

Clooney Set To Score With 'Leatherheads'
4 April 2008 (StudioBriefing)
Analysts are betting the bank on Leatherheads, directed by and starring George Clooney, to score the winning touchdown at the box office this weekend. Its main competition will be family film Nim's Island, starring Jodie Foster, from Walden Media and 20th Century Fox. Leatherheads is expected to open with about $15-20 million in ticket sales, while projections for Nim's average between $13 million and $16 million. Also entering the fray is The Ruins, a fright flick from DreamWorks and Spyglass Entertainment. Although the film is expected to gross $6-8 million, buzz on the Internet has been mostly positive, and its take could wind up being considerably higher.