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6 articles
Break Pours SoCo Into ‘Social Sportz Net’, More On Tap
8 hours ago
Break Media rolled out its latest branded original web series today, Social Sportz Net, with Southern Comfort signing on for the party. The whiskey maker—technically its a whiskey flavored liqueur—has been one of the most bullish in the digital space lately since announcing this summer it was moving its entire $10 million advertising budget online. While the show's branded page is pretty sparse and could use some design help, the show itself is a passable sendup of Epsn's Sportscenter, with a running ticker of frat scores of beer pong and kick ball rolling by. It's not quite the pitch-perfect lampoon of 24-hour cable news that is the Onion News Network, but Ssn has some laughable moments. It follows two twentysomething males—smack dab in the middle of Break's heavily male 18-34 demo—competing in an eight episode arc to throw the most "killer house party." Southern Comfort gets worked in of course, »
- Marc Hustvedt
Steampunk Hunt Begins As ‘Riese’ Hits KoldCast
16 hours ago
The Sect has been here for over a month now, creeping its way into our Arg begotten lives, but the first episode of Riese the series premiered late Sunday night on Koldcast TV. That’s right, when the rest of us were busy attending parties dressed as favorite childhood storybook characters turned bloated Hollywood movie franchise and Od-ing on fun size versions of our favorite candy treats, Koldcast’s CEO David Samuels was “[closing] on distribution for Riese”, according to an email from who was definitely excited for the team-up, closing out the email with a simple yet telling exclamation, “What a series!" While “the [distribution] deal is non-exclusive” according to series co-creator and executive producer Ryan Copple. He says isn’t ruling out other distribution for his Steampunk opus, “We're very happy to have teamed up with Koldcast, and hope that it'll end up being a mutually beneficial joining.” In the opening episode, »
- Stuart Davis
Yahoo’s GroupM Deal Could Mean Their First Scripted Comedy
19 hours ago
With the news that Wpp's GroupM agency and Yahoo are teaming up to create some new brand-backed original web series, we were intrigued and wanted to find out a little more about the deal. GroupM after all is the parent of Mindshare Entertainment which produced the noted comedy web series turned TV pickup by ABC, In The Motherhood. That series itself was a brand-backed from the onset, with Sprint and Unilever's Suave on board even before ABC came calling. Could this signal the start of Yahoo getting into scripted web series? The deal itself is an ongoing one, where GroupM and Yahoo will jointly take series proposals, often just in rough synopsis form, and pitch those directly to brands to see if there's a fit. Some of the early ideas being throw around include a 50-state reality series looking at job hunting across the country (Now Hiring: The Great American »
- Marc Hustvedt
‘NFL Writers Room’, Espn Scripts a Web Gem
2 November 2009 3:54 PM, PST
Sometimes in sports, an event occurs that seems to be straight of a movie. A buzzer beater to win the championships, a walk off homerun for the series, or an impossible catch to keep a drive alive all qualify in this case. Espn The Magazine has seized on the human and sometimes amazing drama of sports for their web series: NFL Writers Room. Right from the kickoff, you must realize that this is a web series for football Fans, not just people who like one team, but people who are familiar with every game, player, coach, and throwback uniform design. You know the type: four different fantasy teams going at once, obsessively tracking player data to predict game winners, and knowing detailed data on every single major player. This is a web series for them. Created by NY-based production team 12 Angry Mascots, the series is a behind the scenes look »
- Tim Goessling
‘Vinyl Addiction’ Interview: Designer Toys Are the Next Art Movement
2 November 2009 11:12 AM, PST
In Vinyl Addiction, Jesse Hernandez interviews designers toy artists and enthusiasts. In one episode, Hernandez spends time with Joe Hahn of Linkin Park to see his art and toy collection and tour Hahn's store Suru. Hernandez's work as an artist and animator helps make Vinyl Addiction a very slick insider's look at the vinyl toy phenomenon. Each episode features bold graphics and great images of vinyl toys, art, street-wear and more. Tubefilter talked to Hernandez to learn more about the seriously fun world of designer toy art, the making of Vinyl Addiction episodes, and how the world of art toys embraces the show. Tubefilter: Your art and toy designs combine traditional indigenous styles with urban street themes. How did you develop your style? Jesse Hernandez: My style is always evolving. The themes have stayed the same, but as an artist you must always continue to learn. Tubefilter: Who are some of your favorite toy artists? »
- Julie Wolfson
Circumcision Debate Hot on ‘Parents Ask’, Deca’s Newest Series
2 November 2009 7:00 AM, PST
Who knew that the debate of circumcision was so hot right now? Seriously, this is apparently a hot button issue amongst new parents and parents-to-be. So what better topic to tackle in the launch of Deca's newest original web series, Parents Ask (above). Deca is fast becoming to parenting what Revision3 is to gamers and techies, building up a stable of original web series around an super-focused audience. Their Target-sponsored hit Momversation recently rolled out its 100th episode and Daphne Brogdon's Cool Mom is still going strong. Sure, they also rock World of Warcraft slugfest Project Lore and Boing Boing, but in terms of new properties it's all about the parents. "We know that parents are looking online for answers to the tough questions about raising their kids, so we set out to bring together a panel of the top experts in the country," said Deca's CEO Michael Wayne. »
- Marc Hustvedt
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